Announcement from the President and Group Publisher
To Our Valued Subscribers
IT World Canada (ITWC) Publications Go All-Digital New Digital Magazine Reboot Enriches Reader Experience
IT World Canada, publisher of ComputerWorld Canada, CIO Canada, CDN and Direction Informatique, has advanced its magazines to an all-digital format, effective this month. The move reflects the increasing demand for instant access to news and information, on all digital platforms 24/7.
ITWC’s new digital magazine platform also delivers a vastly superior ability to tell stories. Readers can experience information via a multitude of dynamic vehicles, enabling each piece to be presented in the most effective and compelling way. Video, animation, live polls, real-time updates, and slide presentations are just a few of the digital mechanisms that can greatly enhance meaning, and truly bring a story to life.
The inherently interactive and fluid nature of digital magazines builds valuable virtual communities through peer-to-peer exchange and collaboration, as well as sharing via social media networks. Digital publications also enable syndicated content and “freemium” and premium offerings which afford readers greater choice and value. It also better enables ITWC to track, measure and analyze reader zoom-in patterns, length of time on page, and navigation from story to story. This helps editorial to better understand reader interest and ensure content is always relevant.
Over the years we have anticipated market demands and transformed ITWC from a traditional print publisher to a multimedia, digital content provider and winner of COPA’s 2011 award for digital production. We know IT, we know digital magazine publishing as you know the value our content provides to your working life. Our commitment to our subscribers is to continue to deliver valuable content across all brands, in ways that meet reader and advertiser needs, in order to continue to invest in great journalism.
